Facebook is a website where you may upload personal information, including photos and videos, and share this information with a network of friends of your choosing. The purpose is to keep in touch with your network of friends by using Facebook's "applications" to send messages to each other, share photos, videos, files, and interact in other creative ways.
What you must know about using Facebook for your business:
1. Facebook offers direct marketing toward anyone in your list of "friends." Your "friends" are automatically updated whenever you update an item in your profile. These updates may contain notifications of sales, company information, new product releases, etc.
2. Facebook allows you to create groups surrounding a specific interest. By creating a group around your company's area of expertise, you can attract other Facebook users into your group of friends with similar interests.
3. Facebook allows companies to create "applications" that allow Facebook members to interact with their friends in creative ways. These applications create exposure for the company who built them because the company's brand may be displayed on the application itself.
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